
Several years ago, I realized that I had slowly but surely stopped watching the news. The last 18 months or so I have not watched a complete 30 minute broadcast on any channel. It is not something that I consciously stopped doing. It just became too much doom and gloom for me. For the most part, it is too “entertainment” driven, whether to scare you, depress you, or overwhelm you. I have started getting my news through reading more – on the internet, in books, and various other printed or web based mediums. It is also one of the reasons I have enjoyed being part of Platform’s family. Empowering through knowledge, data, facts, and opinions, but done so with the end result as being “uplifting” – is my kind of news.
Today I am spending a bit of time reading the latest Newsweek – not a magazine that I pick up often, but the cover caught my eye. “Want to Save the Planet? Make a Greener Burger”. Being someone who prides herself on staying on the leading edge of this Green/Sustainability movement, I couldn’t resist picking it up. Now, I know buying something that caused a few trees to lose their lives isn’t very “green” of me, but I honestly believe that there is something very enjoyable (very human) about sitting in a comfortable chair, a cup of tea at my side, and enjoying some time flipping pages of a magazine or book and only stopping to read what strikes your fancy. So, that is what I am doing. The interesting thing is although there are some good articles – and rankings of companies, the magazine does not appear to be printed on recycled paper or using soy ink. Of course, I can recycle the magazine, after I share it with my colleagues and students, but it seems to be a statement on this whole “green” movement. A sort of - close, but no cigar syndrome. The “green” articles are good food for thought and it does warm the cockles of my heart to see “news” magazines incorporating the “business” of green/sustainability into their reporting. I guess doing so without truly walking the walk is better than not talking the talk at all.